#socialmedia

An in-depth look at Twitter and Facebook

Course outline

About Me

#socialmedia

Thank you

What are your social media goals?

What scares you about social media?

Clustering and developing personas

Best practices

Don't be afraid to try new things out

Have fun, be expressive online

Brevity is key

Use visuals

Housekeeping

Twitter

Facebook

Managing a brand

Surprise and delight

Content demands to be shared

Content demands to be curated

Content demands to be adapted

Content demands to be discussed

How does content spread?

Avoiding social media pitfalls

Hillary Clinton

Brands aren't your friends

Flip the script

Copywriting for social media

What are the keys to strong writing?

Be personal

Use strong verbs

Humour me

Include a call-to-action

Ask how can I add value?

Double check your work

What should you always look over?

Ensure all words are spelled correctly

Do the numbers make sense?

Are there any missing words?

Read your sentence aloud

The golden circle

Build a narrative that starts with why

The innovation curve

Your personal brand

How do I grow my following?

Consistency

Cut the excuses

"I don't have the time."

"I don't have anything important to say."

"Who is going to read this?"

Break

Check-in

Scheduling and automation

Add it to the queue

Write a recipe

Understanding your audience

Norm Kelly

The lingo

Reach

Engagement

Bounce rate

Impressions

Shares

Referrers

Note

Facebook analytics

How frequently should I post online?

Concluding thoughts

Practice makes perfect

Any questions?

Thank you

Special thanks

Marius Masalar

Jill Krawjeski

Clare Hutchinson

Hilary Duff

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